Approach

Design is approached as being a question of identifying the relevant issues, and addressing them the best possible way in a particular project:

The user
A design has to communicate to the user on functional and emotional levels. Defining user types, and exploring their needs and preferences, make important guidelines for the design.

The market
A design has to be competitive. Designing is also an evolutional process. Studying a market and existing products is a natural first step in finding a way to do things better.

The company
A design represents the company behind it. A design is a statement. Understanding the clients’ perspective, values and ambitions is central to any design.

Technology
Designing is also about putting things together, and knowing what can be done within the scope of a project. Experience from working with a number of different companies and their products, has given a broad practical overview. Klaus Rath Design holds two patents for innovative solutions.

Bias
In the end, the final outcome has a lot to do with attitude or emotional approach – you can’t rationalize everything! I am founded in the Scandinavian design tradition, with a preference to clean lines, simplicity and functional form.