The Ministry of Social Affairs

The Ministry of Social Affairs wanted a new graphic identity. Four design
consultancies were invited to compete. This was the winning proposal.

They wanted their new logo to reflect a modern public organization
with a human side.

The crown was therefore redesigned and supported by a shape that
depending on the viewer gives the logo a dynamic edge, or a soft touch.
The name is in bold, sans serif capitals, showing the authority of
a modern ministry.

The project included designing their logo, stationary, published material
and website.